Why is Keyword Research So Important?
When searching for the best keywords to use to draw people to your site that are actually seeking what you offer, a little bit of keyword research will save both of you a lot of trouble.
The first step in keyword research is to know your product inside and out. By knowing your product you can start building a relevant keyword list. Show it to friends and even your list if you have one. Ask them, "if you were searching for a product like this, what search term would you use?"
When you get your keyword list, go to one of the free or paid keyword research tools. Type in your keywords and note the number of searches, number of estimated searches and suggestions for other terms. Depending on how big your keyword list is this could take a while. Try to avoid one word or generic terms, instead try to come up with three to five word phrases. You are trying to narrow down the phrases to get targeted traffic, not just people looking for 'internet marketing.'
The next step is to take your completed list and type the terms into a search engine. Check the number of results to determine if there is a large or small amount of competition. Adjust your terms until you get the search numbers at a reasonable amount and yet not an overwhelming amount of competition.
When you get down to your best keywords, take your best one and base your business on it. Use it in your domain name. Use it as the main term on your website. Use it in your title, sales copy, etc. You also use it along with some of your other terms in your blogs, articles, and any sales material you put on the internet in order to draw targeted traffic to your website.
Originally Posted by netometry 
My nomination for sarcastic post of the day....! 
