Feed Your Site to the Search Engine
Many sites have perfectly readable pages, with the exception that the search bots can't negotiate the site navigation. The search bots can reach the home page, index it, and read it, but they can't go any further. If, when you search Google for your pages, you find only the home page, this is likely the problem. Why can't the search bots find their way through? The navigation system may have been created using JavaScript, and because search engines ignore Java Script, they don't find the links in the script. Many Web sites have a main navigation structure and then duplicate the structure by using simple text links at the bottom of the page. You should do the same. This page contains links to most or all of the pages on your Web site. Of course, you also want to link to the sitemap page from those little links at the bottom of the page. You don't necessarily have to pick through the HTML code for your Web page to evaluate how search-engine-friendly it is. You can find out a lot just by looking at the Web page in the browser. Determine whether you have any text on the page.
Page content - text that the search engines can read - is essential, but many Web sites don't have any page content on the front page and often have little or any on interior pages.
