Thread: Ranking Factors in Google

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Here is a list of some ranking factors that google uses to determine the value of any given website and web page - there are a lot more, if anyone has any further to add, please do so!

Domain
- Age of Domain
- History of domain
- KWs in domain name
- Sub domain or root domain?
- TLD of Domain
- IP address of domain
- Location of IP address / Server
Architecture
- HTML structure
- Use of Headers tags
- URL path
- Use of external CSS / JS files
Content
- Keyword density of page
- Keyword in Title Tag
- Keyword in Meta Description (Not Meta Keywords)
- Keyword in KW in header tags (H1, H2 etc)
- Keyword in body text
- Freshness of Content
Per Inbound Link
- Quality of website linking in
- Quality of web page linking in
- Age of website
- Age of web page
- Relevancy of page’s content
- Location of link (Footer, Navigation, Body text)
- Anchor text if link
- Title attribute of link
- Alt tag of images linking
- Country specific TLD domain
- Authority TLD (.edu, .gov)
- Location of server
- Authority Link (CNN, BBC, etc)
Cluster of Links
- Uniqueness of Class C address.
Internal Cross Linking
- No of internal links to page
- Location of link on page
- Anchor text of FIRST text link (Bruce Clay’s point at PubCon)
Penalties
- Over Optimisation
- Purchasing Links
- Selling Links
- Comment Spamming
- Cloaking
- Hidden Text
- Duplicate Content
- Keyword stuffing
- Manual penalties
- Sandbox effect (Probably the same as age of domain)
Miscellaneous
- JavaScript Links
- No Follow Links
Pending
- Performance / Load of a website
- Speed of JS
Misconceptions
- XML Sitemap (Aids the crawler but doesn’t help rankings)
- PageRank (General Indicator of page’s performance)

^Nice one!What do you mean by Speed of JS?

Hi,

The top two Google ranking factors are:

1. PageRank
2. Incoming Text Link Keywords

I'll explain each in more detail and what you MUST do to maximize the effectiveness of each element.

1. PageRank

PageRank is determined by the number and quality of links to a page. Both the quantity and quality of text links are important. Always try to get links from web pages with a PageRank rating of at least four.

Concentrate on getting as many different quality sites as possible to link to one page on your site, usually your home page. Do not spread the links to different pages. This will maximize the PageRank of your main page, plus those of the subpages.

2. Incoming Text Link Keywords

ALWAYS provide text links for linking to your site. Avoid image links.

Google does index image links, but without any text for it to index, it won't help your link popularity rating for your important keywords.

The information you have provided here is very nice. Thanks for good post, I have learned a lot.

thank you very very. what is the connection to
- No Follow Links

it doesn"t heart...

Originally Posted by martin b

thank you very very. what is the connection to
- No Follow Links

it doesn"t heart...

rel=nofollow means the ots wont follow those links --so no benefit.

Besides the admin just pointed out some of over 200 factors that influences howGoogle ranks siteson SERPs.
Thanks admin -- all those pointsare really great though most have been using them for quitesometime. Still, its very useful for newbies and wannabe SEOs.

Great information. i really like it.................

good job done, i think all the aspects has been covered. Thanks

A very good checklist. Thanks Admin! :-)
Among these I find Sandbox jumping is the most challenging.

Aye good post, thanks for the list - some things I there I hadn't thought about.

Nice post found here.

Thanks

Martin has explained all the factors nicely but my question is to Martin, will these remain the same for Google caffeine update or it will slightly change??

I think in the next update the ranking factors hugely depend on site speed, SMO and quality natural backlinks.

What you think Martin?

This is really a nice information. Thanks for sharing...........

PageRank is not a factor in my book. Even Google is adamant that PagRank is not a ranking factor anymore, and SERP's results seem to confirm it. You are correct about the need for quality in IBL's tough.

Thanks to your great post "Ranking factors in Google". I think you covered all points that may be determinant of PR. It is very helpful for everyone.

Oh nice great information thanks for sharing with us.....

Excellent list indeed!

Thank you very much for such a nice suggestion

Originally Posted by MOGmartin

Here is a list of some ranking factors that google uses to determine the value of any given website and web page - there are a lot more, if anyone has any further to add, please do so!

Domain
- Age of Domain
- History of domain
- KWs in domain name
- Sub domain or root domain?
- TLD of Domain
- IP address of domain
- Location of IP address / Server
Architecture
- HTML structure
- Use of Headers tags
- URL path
- Use of external CSS / JS files
Content
- Keyword density of page
- Keyword in Title Tag
- Keyword in Meta Description (Not Meta Keywords)
- Keyword in KW in header tags (H1, H2 etc)
- Keyword in body text
- Freshness of Content
Per Inbound Link
- Quality of website linking in
- Quality of web page linking in
- Age of website
- Age of web page
- Relevancy of page’s content
- Location of link (Footer, Navigation, Body text)
- Anchor text if link
- Title attribute of link
- Alt tag of images linking
- Country specific TLD domain
- Authority TLD (.edu, .gov)
- Location of server
- Authority Link (CNN, BBC, etc)
Cluster of Links
- Uniqueness of Class C address.
Internal Cross Linking
- No of internal links to page
- Location of link on page
- Anchor text of FIRST text link (Bruce Clay’s point at PubCon)
Penalties
- Over Optimisation
- Purchasing Links
- Selling Links
- Comment Spamming
- Cloaking
- Hidden Text
- Duplicate Content
- Keyword stuffing
- Manual penalties
- Sandbox effect (Probably the same as age of domain)
Miscellaneous
- JavaScript Links
- No Follow Links
Pending
- Performance / Load of a website
- Speed of JS
Misconceptions
- XML Sitemap (Aids the crawler but doesn’t help rankings)
- PageRank (General Indicator of page’s performance)

This is really a nice information.

Does it effect on the server of which country ? If anybody from USA and Other From UK Server, which server will be preferred first.