Thread: Question: What is Over Optimization?

I just want to know...is it caused by off-page factors too?

Yeah -- there are some off-page factors too such as

during a link-building campaign --- one should vary anchor texts and not get all links pointing with the same anchors.

I remember Matt Cutts had some words in the past about over optimization and Google penalty when encountering this...Is it right?

These are generally excessive use of keywords throughout the page. If it's perfect around 7 percent. So given that 15 percent would be excessive. Annoying readers, Google may consider it over optimization

There are a lot of mistakes you can make when trying to optimize your site for your target terms, and keyword stuffing is just the beginning. Common traps people fall into that can make your site unpleasant for users and unacceptable for search engines.

Excessive optimization of you site is over optimization. Your site may be penalise for excessive offpage optimization as well as onpage.

to Google and the other search engines it makes no difference if a site is intentionally over-optimized to cheat them or over-optimization is the result of good intentions, so no matter what your motives are, always try to keep to reasonable practices and remember that do not overstep the line