Putting Google Buzz to Good Use For a Small Business
Google Buzz has the potential to affect marketing. The buzz surrounding Google Buzz is amazing right now. This network allows users to post their news, updates and photos all within the Gmail links that the users currently have access to today. This system will mimic the Facebook News Feed system. Google Buzz will allow people to market to their customers and post within the message more information than ever before.
In the case of a company interested in staying in touch with its customers, Google Buzz will be a likely match. The company will be able to update the customers faster than ever before, when there is a new product launch or scheduled event. Since there are ways to share the information privately, the company can market to its premier customers and not leave anyone else out of the mix. If the company is interested in wooing its select core of customers (those who routinely spend large amounts of money on the company product), it can send a separate message to the preferred customers at will.
For example, if a restaurant is interested in offering a wine tasting, it will send out an invitation to the general public. If the restaurant has a select group of preferred customers, it will want to extend a special invitation to them to come early on the day of the event to have the chance to meet with a special guest or to have a chance to mingle privately before the event is open to the public. If a restaurant has customers who come into the restaurant weekly, and spend an average of $500 a month, then it will definitely want to give these customers special treatment. This application from Google Buzz will allow the company to do just that - it can extend a special invitation to the premier customers and have a special private message from the owners as well if it prefers to do so.
