Tips on Using Google Image Search For Your SEO
Images can not only make your website visually attractive, they also help you gain more daily search engine traffic. Google Images Search is the version of Google dedicated to pictures and it is a very effective technique for your search engine marketing strategy and implicitly for your search engine optimisation strategy. Google Images Search has billions of images available from websites that have been already indexed. According to Hitwise UK, Google Images Search gets more traffic than supposed major search engines in the UK, which gives it a huge potential for your SEO as a source of traffic for your site.
For a business trying to integrate SEM strategies as to improve their SEO, the use of Google Images Search is very effective. If done correctly, the optimisation of your visuals can bring a number of advantages:
- it can drive traffic and bring a great number of visitors to your website,
- it helps define your overall page theme.
However, there are guidelines one needs to follow to get his illustrations on Google search. There is no possibility to use search engine submission as to submit them to Google, as with websites. That is because results are entirely shown by Google's algorithm after robots have indexed the complete websites with the illustrations. Google's imaging spider is called Google Image Bot. It crawls the web and indexes all of the pages it can find. Since it cannot 'see' illustrations, so it only takes them based on a number of factors:
1. Descriptive Name.
2. Compliant Images.
3. On Page Optimization.
4. PageRank and Backlinks.
5. Website Relevancy.
6. Image Storage.
These are the guidelines for Google-sensitive illustrations reference one should follow -
1. Make your image file name keyword rich - include the keywords you want to rank high in the file name and make the folder accessible to robots.
2. Alt tags should have keywords - Alt tags are designed to provide alternative text when images cannot be displayed. They should describe what the images are all about.
3. Put your keywords in the illustrations title tag - It is shown when the user hovers over the image.
4. Add target keywords in the text close to the image -Surround your image with related text for robots to give high ranking.
5. Optimize your page for the keywords - Include the keywords in the title tags, meta tags and header tags. It is important that you have a high keyword density on the page that the image is on.
6. Re-upload images - Uploading same pictures in a gap of few months helps in maintaining search freshness for robots.
7. Make your images large - many people search large size images when they use google images. Also a high-resolution images works better than low resolution.
