Good quality content is the first the first step to building strong SEO and gaining higher rank. The second most important aspect of site growth is building your web of links. Back links are defined as links from other sites that point to your site. These links are the single most important part of your SEO strategy when ranking high in the SERPs is goal one. In order for ones website to gain a higher PR then their competitors they must gain a higher number of these back links. These links must be from higher PR sites then your site or your competitors site. If you focus on gaining back links from very high PR sites this will speed the process of your increased PR. Choose your back links carefully and you will see that the results will pay off.

When you have your website completed and you are ready to start your link building campaign it is important to think about the keywords you wish to rank high for. Doing your keyword research is a vital step, failing to understand the importance of keywords could be fatal to your PR. When you use keywords also be sure that the content of each page is totally related to the keywords that you choose. Keyword meta tags for each page will make a difference when ranking your site. be sure the content is of good quality and keyword rich. Do not over stuff your keywords into the content of your pages, this will cause a decrease in pr. There is a fine line between keyword rich and over stuffing so be careful.

If your website is a new website then be careful how many back links you gain. In other words do not gain a high volume of back links to quickly, this will have an adverse effect on your PR. Google and other search engines use a common sense approach when they analyze your back links. If you gain more back links to a new website then is humanly possible or very difficult to obtain, then you could be penalized for it. Stick with white hat tactics and you will be fine.

When you start to build links for your new website apply some tactics that will gain you the most exposure in a very short period of time. One way to do this is to start writing and submitting articles. Write the content of your articles in accordance with the content of your website. Use the same keywords and apply your best writing. When you submit these articles and they are accepted into a high PR directory with high visitor volumes your business really can gain large amounts of exposure. Your original submitted articles will gain you a back link and at the same time draw targeted traffic to your website. Be sure that every directory that you submit to gets a unique article with a fresh and unique title. This strategy will gain you the strongest links and at the same time gain a wider range of search results.