Thread: Google ad-words API Account

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Hi

Please anyone can tell me about the ad-words API account , API developer token, application token and what its use.

I am waiting for your reply

Thanks
Nadesan

Using the AdWords API, you can create and manage campaigns, ad groups, keywords, and ads. You can also generate keyword suggestions, get traffic estimates for predicted impressions, receive clicks and clickthrough rates, and retrieve reports on actual performance.

To access and manage your AdWords account using the AdWords API, you build a client application that connects to one or more of the provided web services. While each service can be used independently, most real-world scenarios (such as adding a new campaign that has ad groups, ads, and keywords) require a client application to use multiple services.

The core messaging technology for the AdWords API is Simple Object Access Protocol (SOAP), which is an XML- and HTTP-based protocol with wide support in the industry. The AdWords API uses document/literal style SOAP 1.1.

The AdWords API is composed of the following web services:

* AccountService

The Account Service lets you modify AdWords accounts.
* ReportService

The Report Service lets you generate reports on the performance of your AdWords campaigns. For example, you can get reports on the daily number of impressions, clicks, and clickthrough rate. Advertisers who administer accounts on behalf of other people can get reports about their clients' AdWords accounts.
* TrafficEstimatorService

The Traffic Estimator Service lets you estimate the performance of keywords, ad groups, and campaigns. You can estimate data, such as the cost-per-click, clickthrough rate, and average position of your ads.
* CampaignService

The Campaign Service lets you create, list, and modify campaigns. For instance, you can change the name, set the daily budget, and define the end date. It also lets you perform actions on a campaign, such as pausing the campaign.
* AdGroupService

The AdGroup Service lets you create ad groups, list ad groups, associate ad groups with a campaign, and perform actions. For example, you can set the cost-per-click for all keywords in the ad group.
* CriterionService

The Criterion Service lets you get information about targeting criteria. For example, you can get the keywords for a keyword-targeted campaign or the websites for placement-targeted campaigns. You can create and modify keyword and website targeting criteria.
* AdService

The Ad Service lets you create and modify ads, and associate them with an ad group.
* SiteSuggestionService

The Site Suggestion Service lets you estimate the performance of keywords, ad groups, and campaigns.
* KeywordToolService

The Keyword Tool Service lets you generate keywords based on a seed keyword or on the words found on a web page or web site that you provide.
* InfoService

The Info Service lets you get basic information about how much you have used the AdWords API.

Hi

Thanks for the reply but i would like to know more about the developer token and application token in Ad-words API.

Thanks

Hi

Please let me know Google ad-words is important for SEO or not ?

I am waiting for your reply

Thanks

IMO, google has stopped giving API keys now.

oh!

Please can you send me the reference link for adwords has stopped API keys.