Thread: How to choose Keywords?

Choosing high competitive keywords or low competitive keywords, which one would be better? which one you prefer in the beginning.
Please Help

you can try with keyword searching tool for more keywords.. i don't know much details about that..but its there..better to go with Google search..good luck

To get maximum traffic, you have to rank high for a given keyword. By high I mean being on the first 3 pages of the SERPs.

In my opinion, in starting SEO for any site, choose those keywords which neither highly competitive not less competitive. Choose those keywords which have average traffic in global search.

To get maximum traffic, you have to rank high for a given keyword. By high I mean being on the first 3 pages of the SERPs.

Hi Jack.

I would say it depends to what your goal is. If your goal is to get traffic, then you should target high volume with low competition, unless you are willing to do extensive link building and ready to take on the big competitions.

If your goal is to sell stuff, you should target "conversion keywords". This means that keyword that people use to buy stuff. For example:

a. If people are searching "holiday ideas", it is unlikely that there will be any transactions.
b. but if they are searching "cheap greece holiday" there is a bigger chance that they might buy something.

Pardon if my examples are poor. Hope you get what I mean.

First find out low competitive keywords and more search volume and then try the competitive keywords.
All the best.

Choosing the right keywords and phrases for your website is an important part of the process of search engine optimization and making your site more visible to search engines and searchers alike.
A good web page contains information that people are looking for. When you write the page you need to take a step back and think about what search terms or keywords people would enter to find it. Once you have determined those keywords, you need to narrow them down to 3 to 5 main words. Then you can start to write the page, keeping these words in mind while you develop the content.

While writing the web page, you can use search engine optimization techniques to make sure you use your keywords in the right places for search engine success.

I think it depends how narrow or wide your product/service offering. If you offer something niche and very specific it's easier to compile a nice neat list. If you offer all things to all men, you'll need many pages with specific associated keywords. This will take longer to get competitive.

I'm no expert but here's my two pence worth:

Remember, you can change your keywords as you learn more about how each one is performing. Start at the beginning. Ask yourself 2 fundamental questions: What products or services do I want to sell? How would real people search for those products or services (ask as many real people as you can).

The above will yield a potentially massive list of keywords. If you've pooled enough people you should see a pattern of popular keywords. Keep hold of these.

You can then check out the competition: have a look at their source code. If they're very savvy, they won't be giving anything away on their keyword meta tag. But a good look at all of their meta tags should reveal the keywords they have chosen as being the most relevant.

So you now have 2 lists - one from your own research and one from your competitors' source code. Now you have to brutal. Generally speaking I'd advise picking 5 or 6 search terms that are most competitive. Then do the same for 5 or 6 less competitive terms that are still highly relevant to your service offering. So you have 2 new lists - one for competitive terms and one for less competitive terms.

Now all you have to do is fully optimise your web pages, fill them with compelling, useful content and get an effective lining strategy!

Good luck, fellah!

[QUOTE=jackwilson;1176]Choosing high competitive keywords or low competitive keywords, which one would be better? which one you prefer in the beginning.
Please Help[/QUOTE]

Donot rely on any tool for the matter. Tools will throw you a bunch of keyword suggestions. At the end of the day it is your website. You know exactly what kind of matter you would want to highlight & the genre it would belong too. Accordingly select the keywords based on a Global Search Volume instead of the local search volume.Business fluctutates with season. Select the most important landing pages, look at the keywords you would want the page to appear for. Redo the content & go for it. If your website is tailor made to those keywords there shouldnt be any reasons as to why it wouldnt be displayed in the listings. Opt for keywords on Global Search even if the competition is high.

[QUOTE=marlynjames;1786]Donot rely on any tool for the matter. Tools will throw you a bunch of keyword suggestions. At the end of the day it is your website. You know exactly what kind of matter you would want to highlight & the genre it would belong too. Accordingly select the keywords based on a Global Search Volume instead of the local search volume.Business fluctutates with season. Select the most important landing pages, look at the keywords you would want the page to appear for. Redo the content & go for it. If your website is tailor made to those keywords there shouldnt be any reasons as to why it wouldnt be displayed in the listings. Opt for keywords on Global Search even if the competition is high.[/QUOTE]

I couldn't agree more. A few things that I would add:

-If your site is actually selling something make sure that your ads contain the word "buy" or at least a price. If your products aren't cheap, you can have a good conversion and you can afford to pay for keywords with good competition. If you sell cheap products it's not recommended to pay too much for keywords.

-test both possibilites with little investments and see which one converts more. Then you can invest more in the one that proved to be better. Remember - it depends on your site.

Once you have your keywords, you'll need to take care of the on-page optimisation of all your pages. Great tips here from SEOMOZ:[url]http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization[/url]

Highly competetive keywords can be worth a lot of money...

I suggest picking keywords you are interested in. If you're going to spend hour upon hour studying and writing about a topic, you might as well like the topic. If you want to know what google thinks of your keywords google "google sets for optimization".

I believe you should target the main/most competitive keyword on your home page and long-tailed keywords on later pages.

To start with you site won't rank for the competitive keyword though so I also target less competitive keywords in the footer etc.

I say high ranking key words ask they are more used or build a certin key work up to raise it in the
[URL="http://www.neuracom.com/"]search engines [/URL]

In the beginning always choose less competitive keyword for your website, it should be like keyword and the location. Surely it will rank soon.

[QUOTE=jackwilson;1176]Choosing high competitive keywords or low competitive keywords, which one would be better? which one you prefer in the beginning.
Please Help[/QUOTE]


Choose a keyword which is not so competitive yet high in search volume. You can use any keyword research tool I would suggest you to use Senuke Keyword Research Tool and Market Samurai..

[QUOTE=Nostrildamus;1773]I think it depends how narrow or wide your product/service offering. If you offer something niche and very specific it's easier to compile a nice neat list. If you offer all things to all men, you'll need many pages with specific associated keywords. This will take longer to get competitive.

I'm no expert but here's my two pence worth:

Remember, you can change your keywords as you learn more about how each one is performing. Start at the beginning. Ask yourself 2 fundamental questions: What products or services do I want to sell? How would real people search for those products or services (ask as many real people as you can).

The above will yield a potentially massive list of keywords. If you've pooled enough people you should see a pattern of popular keywords. Keep hold of these.

You can then check out the competition: have a look at their source code. If they're very savvy, they won't be giving anything away on their keyword meta tag. But a good look at all of their meta tags should reveal the keywords they have chosen as being the most relevant.

So you now have 2 lists - one from your own research and one from your competitors' source code. Now you have to brutal. Generally speaking I'd advise picking 5 or 6 search terms that are most competitive. Then do the same for 5 or 6 less competitive terms that are still highly relevant to your service offering. So you have 2 new lists - one for competitive terms and one for less competitive terms.

Now all you have to do is fully optimise your web pages, fill them with compelling, useful content and get an effective lining strategy!

Good luck, fellah![/QUOTE]

This is totally my opinion on selecting keywords.

The only thing I don't quite agree with is that initally I would suggest you start out with fewer keywords, so maybe 2 from each group making it about 4 or 5. This way you don't spread yourself too thin trying to optimize for 10 words immediately. As you start to see the fruit of your labour with the smaller numbers, you can then increase your number of keywords and so on...

Cheers

I read the post shared by you regarding to keyword selection..I want to share few points which I have concluded after my experience for keyword selection.

Choose Specific but Not Popular Keywords
Don't Pick Single Word Phrases
Evaluate the competition
Constantly Change Your Keywords

First you should try with less competitive keywords. It is much preferred. And choose keyword keeping your product and your targeted users in mind.