There are two schools of thought about optimizing the Search Engine Optimization technique. The proponent of the first school of thought beleive in what is known as “Content is King” The other school of thought belongs to what is known as the “Link is the King” Here is a nice article on importance of two different keywords i.e. content and linking use in SEO
[URL="http://www.ezdia.com/SEO---Content-Vs-linking/Content.do?id=865"]SEO - Content Vs linking[/URL]



