I worked hard on content for my website [URL="http://www.ananya-seo-services.com"]Ananya SEO Services[/URL] for months, until it reached first or second position in SERP for search for 'seo agency bangalore'

I was disappointed by low organic traffic. I kept mulling over changing 'agency' to 'company', but thought 'why upset the apple cart?'.

One restless midnight, on 27 Feb 2010, I mustered courage and took the decision on drastic change : out went 'agency' in body text, titles and tags, replaced by 'company'.

I am intrigued to note that even today, 8 March 2010, my site is ranked No 1 for 'seo agency bangalore' and 33rd position for 'seo agency india'

Google maintains a list of synonyms. So ranking for site on the word ‘company’ may also show when a user searches for the word ‘agency’. Granted they're not exactly the same, they're interchangeable to the general public.


But, how would one explain the fact that the site [url]www.ananya-seo-services.com[/url] is not found in first 200 results for 'seo company india' even after replacing 'agency' with 'company'? It now ranks 184 for 'seo company bangalore'. Before the change, it did not rank in 200 for either of the phrases.

I suspect one reason could be the very high competition for 'seo company india' as compared to 'seo agency india'.

So my advice is to ago ahead and take some risk once your website is ranked high and gets page rank 2 or more.